A.D.I.D.A.S.

For their latest marketing campaign, which is being touted as their biggest ever campaign till date – Adidas Is All In – international sports brand Adidas has enlisted a slew of A-list superstars to help promote their new “all in” mantra covering all three of their sub-brands – the adidas Sport Performance, adidas Originals and adidas Sport Style – including David Beckham, Katy Perry, Lionel Messi, Dwight Howard and B.o.B amongst others.