"Radiohead did it: they use free digital distribution to maximize their celebrity, and then monetize that with concerts and merchandise.
In the EDM community, Girl Talk has found great success by giving away his music for free.
So why not Pretty Lights? The Colorado-based sample artist has parlayed 800,000 downloads on his website from six LPs and EPs into a major festival presence. Just this year, he’s issued a trio of EPs, including his latest, “Glowing In the Darkest Night.” - Read More
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